Howd o we do it?
What are its advantages?
1. More customization, less distance
When you meet the leads, you focus on concrete solutions for specific challenges. This way you create trust: who would you rather spend a few minutes of your time with, a brand that understands very well what you want to achieve, or another that shouts the same thing over and over again?
2. Better knowledge of potential buyers, less investment in passive leads
By being aware of where they are in the buyer's journey and how much they have seen of your offer, you also know with whom to open a communication channel that will offer them the right information, at the right time. Your efforts will be directed where they need to go, therefore your investment (in personnel, in ads, in software) does not translate into losses.
3. More empathy and sales skills
Brands can no longer be a logo without a face or voice. With the closeness you have with potential clients who ask you about your benefits directly, having a team of inbound sales consultants is more effective than showing prices as soon as the dialogue window appears. Not only do you attract buyers, but you keep them and they become your own spokesperson with their contacts.